We accept

 Some of our recent reviews:

"The new building is beautiful! Staff always friendly and very helpful. I tell all my friends to go here. :)"

"You all are very good at what you do, thank you for being so kind to my Wife and I. Dr. Plow I have been wearing glasses since I was 10 years old and for the first time, I feel I have been treated like a person and not a dollar sign. Thank you, Ron E."

"Every person my wife and I met were kind, courteous, patient and very informative. We look forward to visiting vision center again!"

"as usual, Dr Plow and his staff are great. no BS. plain, simple truth and always willing to answer any and all questions. If people go to other places for their eye care, I don't know why they would! Thanks for being awesome."

"This office and everyone that works there is wonderful. I went in to order my contacts and someone was ready to help me right away, I was in and out. The Vision Center is definitely where I plan to keep going."

"I love going to The Vision Center! I have been to several other eye care providers over the years. None compare to the quality of service and true care shown here. I truly appreciate all that the entire team here does they are amazing!"

"Great service, helpful and very knowledgeable. I've been visiting Dr Plow for over ten years and have never had a single complaint. "

"The entire staff at the Vision Center is so pleasant and helpful. The doctor was very thorough and I have a great deal of confidence in him. He explained everything to me in detail. I am so glad that I chose the Vision Center."

"After going to a larger "franchise" vision center for so many years, the Vision Center was such a wonderful change! I was treated with great respect and patience by each and every person there. I will definitely be a returning customer for a long time."

 "Fast. Courteous. Great customer service! Great prices!"

"Best experience I've ever had..... Service was quick, amazing! Had a whole team of staff assisting me in picking out the proper glasses!! So glad I switched and came here!!"

"I just love all of you guys! I always have a great time when i am at your office. It was more than generous for Dr.Plow to see me and my fabulous(!) floater on such short notice. And to calm me down after I googled floater and subsequent retinal tear information. Quite scary. This care ,concern and knowledge is what makes Dr. Plow and the gang are most professional and curteous medical staff i know and trust me i'm around alot of them!! Thank you all so very very much!!!!!!!!!!"




Professional eye examinations by experienced caring optometrists

Beautiful optical showroom with eyeglasses in all price ranges

On-site eyeglass lens edging for quick service on many prescriptions

Large Selection of stock contacts

Caring, experienced staff

Convenient location

Open evenings and weekends



The Vision Center
298 Colonial Drive
Horseheads, NY 14845

Email Us:



Mon 8am-5pm
Tue 10am-7pm
Wed 8am-5pm
Thurs 10am-7pm
Fri 8am-5pm
Sat 9am-2pm



About Us


The vision center is a full-service optometric practice. We are dedicated to providing top-notch eye care with a personalized touch. We want you to feel like an individual with unique needs, not just a number. We pride ourselves on forming lasting relationships with our patients and helping them receive the best possible eye care tailored to their needs. We want to be your family's eye care practice for life.

John P. PLOW, O.D.

Dr. John P. Plow, a Rochester native, has been practicing in Horseheads for over 13 years of his 18 year career. Dr. Plow received his Doctor of Optometry degree from The State University of New York College of Optometry in Manhattan in 1996. Dr. Plow lives in Big Flats with his wife Julie and sons Jacob and Nicholas. Dr. Plow is a member of the American Optometric Association, the New York State Optometric Association and is current president of the Southern Tier Optometric Association.






Michael J. O'Connor, O.D.
Born and raised in Hammondsport, on Keuka Lake, Dr.O'Connor has returned to the Southern Tier to practice Optometry.  After taking his last High School year at Corning Community College, he was accepted into the SUNY 3 + 4 Pre-Optometry Program.  Starting at SUNY Geneseo, he graduated from the SUNY Optometry College in Manhattan in 2010.  His training included a 6 month externship to the Baltimore VA Hospital Eye Clinic.  Dr.O'Connor started work at The Vision Center in March of 2011 and is dedicated to providing expert patient care.





You'll love selecting new glasses in our beautiful, spacious optical department! We have hundreds of frames on display in all the latest designs. Some of our eyewear brands include Prada, Gucci, D&G, Versace, Nautica, Guess, OP, Harley Davidson, Wiley X, Ray Ban, Serengeti and many more. Our highly trained staff of opticians and frame stylists will answer all of your questions about the various types of lenses, and they will make sure you have a perfect fit.


Our On-site lab for lens edging enables us to provide the very best service and fast delivery of eyeglasses in many prescriptions. Let us see if we can get you a new pair of glasses in about an hour.